With the mission to create an immersive experience that would engage a diverse audience with today’s constantly evolving shopping journey, Ogilvy Action’s first Retail Lab Day succeeded shining a light on the consumer’s changing behaviour and the multiple channels that will keep retailers on the street.
The day took people on a journey within the home, out of home and in retail, showing how digitally enabled shoppers are interacting with brands, technology, marketing and other consumers.
We were invited to exhibit one of our latest projects, the Motion Mirror, which is designed to give consumers a fun and immersive experience. The real-time digital content can be completely customised to different specifications making the Motion Mirror an ideal tool for brand engagement.
The Motion Mirror is available as an interactive addition for events or as a custom permanent installation within a retail environment.
Contact us today to find out more.
The opening of Cinnamon Soho, the third restaurant from Vivek Singh of The Cinnamon Club and Cinnamon Kitchen, featured our award-winning interactive Digital Surface. Guests were invited to create special themed works of art to celebrate the restaurant’s launch, with the favourite image being announced on their Facebook page.
The night was a complete success and our staff very much enjoyed tasting some of the wonderful dishes that are available at Cinnamon Soho. You can check out all the great designs on their Facebook page here: http://www.facebook.com/cinnamonsoho
The launch of Cinnamon Soho was swiftly followed by a Tweet, Meet and Eat party held at their sister restaurant Cinnamon Kitchen.
Again, the Digital Surface was a key spectacle of the event and this time guests were encouraged to leave messages, with the best ones being posted to their Facebook page.
The YrWall Digital Graffiti Wall provided huge amounts of entertainment for visitors to the Adidas store in Paris during a set of very special events, orchestrated by Trust the Buzz.
Shoppers were treated to a number of activities including break dancing, rapping and live graffiti writing. They were also given the chance to show off their own skills and upload them to Facebook.
In-store events are a great way to create an interactive environment for shoppers and engage them in a brand’s culture.
We must admit, we were surprised and delighted when Tiffany & Co approached us to provide a YrWall to help with the launch of their latest Rubedo jewellery range and to celebrate their 175th anniversary.
The location was none other than their prestigious flagship store on Bond Street. Guests were treated to champagne and canapés as well as the chance to try on any jewellery they wanted.
The entertainment consisted of the YrWall Digital Graffiti Wall and a DJ. Guests were encouraged to create their doodles upon a stunning sunset background which they could then print off and frame.
The graffiti wall went down really well with guests who loved the chance to print and take home their designs. Mimi MacCaw, PR Manager of Uk & Ireland, regarded the event as a “huge success”.
The brand new YrWall permanent installation at the Mercedes-Benz World in Surrey gives visitors the incredible opportunity to design their own Smart car. Budding artists can then save and share their designs digitally with their friends and family.
This project involved creating a completely bespoke installation to meet the specifications of the retail design team at Green Room.
The YrWall Digital Graffiti Wall is actually built into the wall of the showroom, creating a super sleek, fun and interactive entertainment device.
Claire Tracey, Smart operations manager, comments: “Mercedes-Benz World provides visitors with a choice of fantastic attractions meaning each element has to compete for attention and earn dwell time.”
Claire also explains that the idea behind the install was to create a memorable experience while communicating Mercedes’ brand values and the fun spirit of their product.
The Smart World centre, which opened in December, increases the Smart brand’s prominence at the Brooklands site, acting as a sales floor and promotional space for developing brand affinity.