This month we have launched a futuristic pop-up store that allows customers to design and print their own all-over print t-shirt live in store.
A large interactive ‘YrWall’ digital art wall allows visitors to create art using a digital spray can. This exciting technology allows for freehand design, or you can select one of the pre-designed stamps or stencils to build up your image. It is also possible to upload a photo or design via email, so you could choose a photo and customise it in store to create your t-shirt design.
Also in the store are various interactive touch-pods where you can create patterns, upload images and create your t-shirt design live on screen. A variety of American Apparel T-shirts and vests will be available for both men and women.
One of the most exciting features of YrStore is the interactive YrMirror virtual changing room. The world’s first live digital mirror, you can try on your t-shirt design before it’s printed.
The live all-over digital printing process is another world first. Once you’ve finished your design it will then be printed live onto a high-quality American Apparel t-shirt, right in front of your eyes at our print bar.
There will also be some great artist collaboration and ready to wear pieces available in store.
The purpose of YrStore is to demonstrate the capabilities that our innovative technology can extend to, and it will run from 7th June for 4 weeks. During this time it will play host to a series of exciting live events including live art sessions from many of the UK’s most renowned artists, brand takeovers, as well as several other evening events which will incorporate the interactive and engaging environment of the YrStore.
The full line up of YrStore events can be found on the YrStore website, and to make sure you don’t miss out follow our twitter @YrStore or ‘like’ YrStore on Facebook where you will also be able to find out where YrStore will be ‘popping up’ next!
We were in Amsterdam, Madrid, and Milan as part of a European tour with Android to engage users with their brand. We gave guests from each city the opportunity to ‘Androidify’ themselves and have it printed onto their very own sticker to take away.
The solution we provided attracted a large number of guests who were visibly entertained by the technology, and the campaign saw guests really engaging with the Android brand.
We had a great time helping the wonderful people of Europe Androidify themselves, and if you’d like to see more pictures of the event check out the set on Flickr here.
Luma’s dance cube, known as ‘YrMoves’ is the latest digital dance revolution to break the event scene, and has proved to be hugely popular with party goers as it tours the nation with a well known drinks brand over past months. In this live experience, dancers battle it out to become champions of the dance floor. How? By throwing the best moves and clocking up the most points before time runs out!
Taking the centre stage, YrMoves gave party-goers the opportunity to show off their best moves to the whole club, with the help of two plasma screen stacks on either side displaying their avatars for the whole crowd to see.
The customisable YrMoves dance cube conjures up an intensely atmospheric disco scene, complete with the latest LED moving head lights, smoke and strobe effects. The system mashes this together with an augmented reality dance game, delivering every night with a fully-immersive user experience like none other.
Interactive technology is now an essential tool within an industry which is constantly innovating and adapting in order to engage with audiences. The drinks brand have had impressive success engaging with their audiences through their implementation of our pioneering experiential technology. This is a great example of how interactive technology is a vital tool for companies and brands to engage with their target audiences at events.
A high-end fashion brand very kindly played host to an activity afternoon for local children at the beginning of this month.
The 3 YrSurfaces, which were customised with a fully festive winter themed background, were the main attraction among a variety of fun activities for the kids.
Once the kids had finished having fun with the afternoon activities, they then moved on to a hotel where they were treated with dinner and presents.
The event was full of festive spirit and really brought plenty of Christmas cheer to the children – all of whom had a visibly wonderful time thanks to the generosity and kindness of the host.
Luma has recently been involved in the launch of the most exciting change in the mobile communications landscape in recent years – the launch of 4G network EE. Brand engagement company WRG approached us to help communicate brand values, create excitement and build interest in the brand.
For the NEC event Luma worked closely with WRG and their client, EE, on designing five interactive areas. These included:
- An interactive floor, showcasing the new brand’s ‘particle’ look and feel
- A dance zone – allowing six dancers to interact with famous movie scenes through a Luma custom designed and built game
- A pledge wall – based on the YrWall digital graffiti wall but highly customised
- A particle wall – a fun and creative way to show off EE’s high-speed capabilities
- Brand values zone – brand new digital mirrors come alive when guests’ walked near them, showcasing the brand values
The YrWall digital graffiti wall was used to collect employees’ pledges on how to bring the brand values to life. These were then printed live onto branded postcards as an employee take-away, as well as being posted on the internal company internet site.
At the NEC the custom dance experience was a global first – a custom built application using two seamlessly blended Microsoft Kinect cameras to track up to six dancers movements. This was combined with music and video to bring a totally immersive dance experience for the 10,000 visitors.
The interactive floor and particle wall were also incredibly well received – the technology all written and designed by our in-house tech team really showed off what was possible when you combine cutting edge technology and superfast mobile broadband.
(Photos courtesy of WRG & EE)